I work on communication projects designed to help clients with sustained marketing efforts. The following three pages are examples of this work.
Website Design & Branding
Penny Price, Jeweller and Sculptor
Challenge: Design a website to match the artist's personal style and showcase her work to gallery owners while retaining the option of selling from her own website in the future. The design should not reflect trends and it should feel contemporary, yet timeless. The two different types of work, sculptural jewellery and sculpture should presented separately, yet in a cohesive way.
Solution: A website that feels like an art gallery using a muted palette of cool greys to match the client's silver work and an abundance of white space and clean sans serif fonts. For the logo, a geometric, modern font was used instead of a symbol. In addition, I shot a series of photographs of the artist working in her studio, we chose a black and white image for her 'About' page. Her jewellery and the sculpture were given separate pages and the work was organised to make it easy for visitors to browse. Additionally, an ecommerce page was prepared should the artist decide in the future to sell her work directly.
Tracebridge Sourdough & Fermenteria
Challenge: Revamp an existing bakery website and incorporate a separate fermenting business, bringing the two together under one domain. The site should point people to a growing list of workshops and give plenty of information about what's offered – lessons in traditional food preservation and baking with an emphasis on sustainability. The business also includes venue hire and accommodation, and all parts of the enterprise should tie together seamlessly.
Solution: The biggest selling feature is the couple behind the business itself. Their enthusiasm for food and genuine love for people and community is what has fuelled their success. I therefore used the theme of 'community' when designing the website that runs as a thread throughout. The warm, earthy colours make the website feel inviting. It's designed to look honest and home-grown, not overly glossy nor formulaic.
The website is photo heavy, but the images do much of the talking, they reflect the welcoming environment and the warmth offered to all guests. It's attracted visitors from every corner of the world. Art directors from national magazines, book publishers and TV producers have all approached the business via the website, making contact because they liked its "friendly" feel.
A dedicated 'Classes' page is built to help website visitors quickly navigate various class yet get deeper information should they need it. Additionally, there is plenty of scope for expansion as the class list grows.
Emily Hasell Photography
Challenge: Design a website that reflects the photographer's style, attracts new clients, and helps her manage existing client work. The photographer's previous site had dark grey backgrounds and small images detracting from the quality of her work. What she most wanted to convey was a feeling of romance and for her images to be easy for potential clients to view. She knew that the job of finding a photographer usually fell to the bride and her mother and wanted her website to speak to this demographic.
Solution: A clean script-style logo design with variations to adapt to different use cases. The script used is flowy and romantic, yet very readable. The photographer lives in London, but grew up on a farm so I incorporated a branch motif for an alternate logo variation to reflect that aspect of her early life.
The colour palette was developed through the client's mood board which included vintage elements with dusty greys and pastels. An easy to browse image gallery was incorporated and hidden pages for PDF downloads were also added to help simplify the photographer's onboarding process. The hidden pages helped her easily provide information that she didn't want to make available to the wider public. For instance, she wanted to first qualify potential clients before directing them to pages of information that included her price list, and for new clients, a 'Welcome Pack.'
The Old Brick Workshop
Challenge: Design a logo that spoke to the industrial past of the space and could be used in different variations for various use cases, from the website, to social media and poster design. Also, design a site that features the different components of the workshop space and provide information about expansion plans and opportunities. At the time of the website build, the workshop space, housed in a disused brick workshop, was still in development. No design remit was given and there was no photography available for building the website because the project was new.
Solution: A simple logo was designed with typefaces that reflected the period of the buildings original construction. A rectangular shape was incorporated to mimic the shape of bricks. The website was organised to give the manager space to attract artists to the studios and also the wider public for exhibitions and community events. The site was later expanded as the founder's vision was realised and a contemporary gallery in the building was completed. It's been a vital communication tool, helping grow their email list, announce upcoming exhibitions, and provide information about hiring the space. For imagery, I photographed aspects of the building that reflected its previous industrial use and also the work, tools, and portraits of the early member artists.
Wiveliscombe Community Centre
Challenge: Create an updated logo to be used for multiple mediums, a website, printed materials and signage. It should feel modern but not date quickly. Also, design a website for a very busy community centre. The website should be simple to navigate, reduce the workload on the committee members, be simple to update, and it should represent the whole community. The committee made clear, "We don't want it to look like typical village hall website thrown together by someone's brother."
Solution: A logo that is clean and contemporary, yet won't look its age as time moves on. The simplicity of the logo lends itself to multiple uses with a big emphasis on legibility.
The website was designed for quick navigation and includes images from a cross section of the community and its various activities. An information page was designed to anticipate and give answers to questions from those wanting to hire the Centre. Forms and calendars were built to allow those hiring the space to easily check availability and book online. There are two separate areas for hire, therefore a calendar and booking forms were completed for each space. Additionally, I created a hidden "admin" area for sharing information between committee members, such as minutes from meetings.
The website also has hidden pages that the committee can make public in the future. These include areas for news items and space to incorporate potential sponsorship information.