Joanie Gorman Portrait

I’m Joanie Gorman, a Creative Strategist. 

When I left University and art school in San Francisco, heaving portfolio in hand, I was ready for the ad world. I was an Art Director for a few years then followed a career path that brought less “Mad Men” and more practical experience. I worked in start-ups, corporate marketing, then ran my own design firm.

After moving to the UK and starting a family, I began teaching, blogging, and writing for national print and web publications.

A few years ago I noticed paralysing confusion among business owners I knew. Multiple social media platforms, an unending barrage of new tools and misunderstanding about traditional advertising, resulted in marketing clutter. 

I’ve since gone back to my design roots, tying in marketing and teaching experience, to help growing businesses strip back and focus on clear, purposeful communication.

I live in the beautiful West Country (the surfing side of the UK) with my two children and personal trainer, Pippi, our Border Terrier. Sometimes I post about what we get up to on Instagram.

Email is the quickest way to reach me.


Clients Say

“Putting together the website for our new studio space was great. Joanie took care of everything – the photography, our logo, even got us set-up on MailChimp to announce our gallery events.
She made it all so easy.”
— Alison Cosserat, The Old Brick Workshop
“I can’t tell you how much I appreciate Joanie’s skills, creativity and commitment to the job. What a real pleasure it was to work together. I learned so much from her and I’m happy and confident that I have my own website, and I can tweak it whenever I want – what a joy!”
— Katie Venner, Tracebridge Fermenteria
“Thank you so much for your hard work, wisdom and guidance. Your services are incredibly good value – quality end products and amazing results. And when things need updating we will look no further! Many, many thanks!”
— Tom Meek, Little Orchard Cottage B&B